Lice U Lice is one of the biggest socially engaged magazines in Belgrade. To promote the magazine and help its cause we created a unique campaign around the taking down of “Pobednik”, the biggest monument of Belgrade.
We created “The Letter of Pobednik” campaign. A unique letter to the people and government of Belgrade to take care of their city.
Using the hype around the removal of the statue, we ignited a huge conversation in the media and on social.
And the magazine created a unique issue dealing with the city and its people.
We created “The Letter of Pobednik” campaign. A unique letter to the people and government of Belgrade to take care of their city.
Using the hype around the removal of the statue, we ignited a huge conversation in the media and on social.
And the magazine created a unique issue dealing with the city and its people.
