We created Atlantic Grupa “Big Scene” as a long-term platform that any Atlantic brand can use
to initiate activations supporting art and culture. The platform was introduced at one of the biggest film festivals in the region – Sarajevo Film Festival. Through a 360 campaign we invited artists and designers to the platform to redesign one of our biggest brand assets – Grand Kafa Coffee mug, into a special, festival edition. All works were showcased and promoted on the platform. The best were displayed at the festival as a limited edition series. Giving aspiring artists a stage like they never had before.
to initiate activations supporting art and culture. The platform was introduced at one of the biggest film festivals in the region – Sarajevo Film Festival. Through a 360 campaign we invited artists and designers to the platform to redesign one of our biggest brand assets – Grand Kafa Coffee mug, into a special, festival edition. All works were showcased and promoted on the platform. The best were displayed at the festival as a limited edition series. Giving aspiring artists a stage like they never had before.